Learn about behavioral science and how to apply it to achieve all your business goals.
Humans rely on mental shortcuts (heuristics) that often lead to systematic deviations (biases). Discover them with us!
8 minutes
The COM-B Model of Behavior Change
Discover the COM-B model of behavior change and incorporate it into your projects and strategies to achieve your business goals.
Nudges can have a huge impact on our economy, health, and well-being.